In today’s popular music, overnight success stories dominate headlines — one viral TikTok, and suddenly, an artist skyrockets to fame. However, overnight stardom is foreign to K-pop, where thoroughly trained

In the debut episode of The Sync Spot, hosts Sahana and Lis dive into the behind-the-scenes journeys of NYU alumni Nija Charles and Lauv, uncovering how late-night studio sessions, risky

Classic Dembow and Reggaetón music pulses through the air as Christmas and Halloween decorations dangle from the ceiling—a symbolic ode to the year-round celebration inside Toñita’s Caribbean Social Club. DeBÍ

In the past few years, K-Pop acts have been dominating the global music industry, often surpassing overseas artists in their own markets. According to Spotify Chart figures, in 2020, BTS’s

Music collective “NEXTWORLD” is cultivating a safe space for Fil-Am and other Asian-American musicians in their local LA scene – but what does the future have in store for them?

One of K-pop’s top girl groups, NewJeans, recently made headlines by rebranding as NJZ amidst their ongoing legal battle with their managing label, ADOR, a subsidiary company to HYBE. The

NFTs, crypto, bitcoin, and blockchain are buzzwords that seem to be frequently thrown around in today’s music industry. Whether the advent of these technologies will continue to affect the music

Halfway through 2024, a name that was once familiar only to a small, queer audience—cultivated through social media and opening gigs—skyrocketed into mainstream attention. The unprecedented success of pop singer-songwriter

In recent years, the rise of social media content creation and creators have given rise to new and innovative marketing strategies. The significant growth of “Superfan Culture” has been a